
The investment manager for the independently-minded financial adviser
We are dedicated to making a lasting difference and a positive impact on the advisers we work with and the financial ambitions of their clients.
The investment manager for the independently-minded financial adviser
We are dedicated to making a lasting difference and a positive impact on the advisers we work with and the financial ambitions of their clients.
The investment manager for the independently-minded financial adviser
We are dedicated to making a lasting difference and a positive impact on the advisers we work with and the financial ambitions of their clients.
Building a centralised investment proposition
We partner with financial advisers to create bespoke centralised investment propositions (CIPs) that drive better client outcomes and meet Consumer Duty requirements, while supporting long-term business growth.
Enabling advisers to deliver better outcomes
CIPs are transforming adviser businesses, delivering better client outcomes, enabling scalable growth, and improving operational efficiency. In a Consumer Duty-led environment, they also provide a robust framework for demonstrating value, service quality, and ongoing compliance.
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By partnering with us, firms gain a structured, repeatable investment process that drives consistency, reduces risk, and supports long-term client success.
CIP podcast
In this episode of Wisdom Shared, Charlie Parker and Chris Holdoway discuss the intricacies of CIPs, sharing insights learned over years of helping advice firms successfully implement them.

Helpful steps to think about before building a CIP
Understanding your clients
Determining objectives and investment requirements
Decide whether you need external support
Detailed research and due diligence
Setting up your CIP
Launch to clients
Ongoing support and deliverables
Consider the needs of your clients carefully; their investment needs, attitude to risk, level of understanding and their vulnerabilities. Before designing and adopting a CIP approach it's important to understand your client segments and specific needs.
A CIP must deliver competitive investment outcomes and offer demonstrable value for money. Consider the investment objectives of your clients and what specific outcomes they are looking for, whether it be capital growth, income, retirement etc. and what their tax and communication needs are.
Decide whether you have the resources and expertise to do this in house, or whether you need some additional external resource to help.
Have a clear and detailed selection criteria to help you with this process. Proper research and due diligence should be conducted to meet the specific needs you have identified in your segmentation work.
Spend time creating your investment policy, thinking about which platform(s) you want to use, how you will manage your investment committee and what material you might need to support clients.
When you are ready to take your CIP to clients, be clear about your proposition and how it benefits clients. Have clear and transparent marketing material and explain when and how they will receive updates.
Post launch, ongoing review periods and open dialogue is key. Be clear from the start on your expectations and the support you require from any external partners in order to service your clients.

