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Building a centralised investment proposition

Centralised Investment Propositions (CIPs) offer greater consistency, enhanced risk management, improved compliance, scalability, and tailored solutions for clients.

CIPs are transforming adviser businesses by delivering better client outcomes, enabling scalable growth, and streamlining operational efficiency. In a Consumer Duty-led environment, they provide a robust framework for demonstrating value, service quality, and ongoing compliance.

Getting started

Before you get started, we have outlined some key steps to think about. 

Understanding your clients

Consider the needs of your clients carefully; their investment needs, attitude to risk, level of understanding and their vulnerabilities before designing and adopting a CIP approach.

Determining objectives and investment requirements 

A CIP must deliver competitive investment outcomes and offer demonstrable value for money. Consider the investment objectives of your clients and what specific outcomes they are looking for and what their tax and communication needs are.

Decide whether you need external support

Decide whether you have the resources and expertise to do this in house, or whether you need some additional external resource to help.

Detailed research and due diligence

Have a clear and detailed product government framework to segment and monitor products and services you use with clients. Proper research and due diligence should be conducted to meet the specific needs you have identified in your segmentation work.

Setting up your CIP

Spend time creating your investment policy, thinking about which platform(s) you want to use, how you will manage your investment committee and what material you might need to support clients.

Launch to clients

When you are ready to take your CIP to clients, be clear about your proposition and how it benefits clients and explain when and how they will receive updates.

Ongoing support and deliverables

Post launch, ongoing review periods and open dialogue is key. Be clear from the start on your expectations and the support you require from any external partners in order to service your clients.

Creating a centralised investment proposition
24:08
Creating a centralised investment proposition
Charlie Parker and Chris Holdoway share the challenges and advantages of creating a successful centralised investment proposition (CIP).
The rise of managed portfolio services (MPS)
33:52
The rise of managed portfolio services (MPS)
This episode explores the increasing dominance of managed portfolio services (MPS) and how they work alongside multi-asset funds.
Mastering CIPs and CRPs: A comprehensive guide for advisers
36:55
Mastering CIPs and CRPs: A comprehensive guide for advisers
Nathan McKerlie hosts Andy Parsons, Head of Investments and Protection at Defaqto, for an insightful discussion on the steps that advisers need to take when establishing a CIP or CRP.
Creating a retirement proposition
39:47
Creating a retirement proposition
Charlie Parker and Karl Dines, Open Door Policy, discuss the significance of Centralised Investment Retirement Propositions (CIRP) and product governance in meeting client needs. The FCA's expectations for positive client outcomes and market research are highlighted. Karl also addresses the challenges of market research and the tools available for platforms and investments.

Partnering to deliver better client outcomes 

By partnering with us, firms gain a structured, repeatable investment process that drives consistency, reduces risk, and supports long-term client success.

Past performance is not a guide to future performance. Capital is at risk.
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