Albemarle Street Partners is a boutique investment consultancy and discretionary fund manager

Investment Management team

“We build long-term partnerships with professional advisers to manage individually-tailored investment propositions. We believe that a successful investment proposition is one built around the advice philosophy of the professional advisers who best understand their clients.”

Charlie Parker, Managing Director

Crafting an investment proposition shaped around your advice philosophy


To successfully tailor a proposition to your needs we must carefully understand how you seek to achieve consistent client outcomes by analysing:

  • Historical experience
  • Demographics
  • Attitude to risk
  • Communication needs
  • Service experience
  • Portfolio sizes and existing costs
  • Shape of current portfolios
  • Service proposition
  • Charging proposition
  • Pricing structure
  • Chosen risk profiler
  • Chosen platforms
  • Chosen CRM and management approach
  • Distinctives
  • Plans for the future
  • Attitude to paying for active management
  • Investment time horizons
  • Views on diversification and instruments

Finding a solution that is right for you

Advisory Portfolio Service

Independent Risk- rated model portfolios with clear client communication for you to implement

Risk-rated Model Portfolio Service

A competitive, performance-focused discretionary model portfolio service available on a platform of your choice

Tailored Model Portfolio Service

Constructed around your advice philosophy, time frames and convictions, branded as you choose

Bespoke individual discretionary fund management

Portfolios tailored to the individual needs of your larger clients,but aligned to the outcomes achieved for your entire client base

Increasing the value of financial advice businesses

In the wave of consolidation that has taken place in recent years, professional advisers have frequently found that acquirers wish to value their businesses on measures such as EBITDA, in contrast to expectations that a percentage of the assets under advice or a multiple of recurring revenue will be used.

Professional adviser who wish to counter this trend must ensure that they receive a valuation that reflects the investment revenue attached to their assets.

Research from Gunner & Co suggests the key driver to move this valuation measure is how well organised they are, and the percentage that is under discretion within the adviser’s control.

At Albemarle Street Partners, our objective is not that of consolidators, who wish to pay for financial planning revenue and capture the value of the investment revenue outside of transactions. We seek to embed the value of the investment revenue within the valuation metrics of the financial planning firm itself – whatever the owner’s plans are for the future.

By tailoring an investment proposition to the firm, we demonstrate a strong involvement in the investment process from the professional adviser. Our marketing services help build brand in the business rather than just individuals within it – another key driver of valuation.

Working with us reduces the administrative burden on firms, driving a client focus. In contrast too often acquisition leads to a fall in business volumes as individuals adapt to cumbersome processes and clients see their personal service compromised.

Choosing an approach

Multiple factors should be considered when determining the right approach to constructing an investment proposition.

ApproachIn-house investment propositionOutsourced investment propositionEmbedded investment proposition
Control?Full control retainedHanded to fund management
Collegiate with professional advisers through investment committee framework
Alignment to philosophy?CompleteNoneComplete
Cost?SignificantNone – but all value creation from investment revenue handed to othersLow: An efficient operating model means fixed costs are low and client costs are usually reduced
Administration?Requires expensive expertise and regular alignment to goals challengingSimple, but presentation determined by fund management company prioritiesStrong and tailored around the communication approach your clients need
Achieving consistent outcomes?ChallengingLimited: One size fits all applied to all clientsStrong, with clear risk-rated frameworks and expected returns for pragmatic planning
Business value creation?Limited; advice fees sole business value driverNoneSignificant, enabling move to to DFM-like valuation

Our Process


  • Risk profiler
  • Platform use
  • Investment mandate
  • Committee structure
  • Migration strategy
  • Target pricing point
  • Impact on long-term business value creation


  • Confirm we have fully understood your needs


  • Strategic asset allocation on the efficient frontier
  • Flexibility of the risk profiler and platforms fully understood
  • Portfolios constructed
  • Communication strategy in place
  • Expected returns agreed
  • Migration planned


  • Portfolios in place
  • Investment committee meeting
  • Client communications delivered


  • Consistently report on and evaluate effectiveness of investment mandate
  • Confirm client communication approach is effective
  • Ensure contribution to business plan is effective

Our people

Your investment mandate will be constructed by our team of experienced investment professionals with assumptions tested regularly.

Your investment committee will be chaired by a chartered wealth manager who will take responsibility for all re-balancing, sign-off of client communications and reporting. This professional is available to you to meet with significant clients, respond to ad hoc queries and resolve any administrative matters every business day.

Our team of experienced specialists offer professional marketing, content and operational support throughout.

chris macdonald

Chris Macdonald – Chairman

Chris is co-founder and former Chief Executive of Brooks Macdonald plc. Chris has over 30 years experience in investment management and financial services, and has won several investment management awards.

matthew butcher

Matthew Butcher – Chief Executive

Matthew has many years’ experience in the investment industry and is the former head of Research at Brewin Dolphin, serving on the Board of the operating company. Prior to Brewin Dolphin, Matthew was a senior fund analyst within the Strategic Investment Group at Merrill Lynch Investment Managers (now BlackRock).

charlie parker

Charlie Parker – Managing Director

Charlie is responsible for the overall strategy of Albemarle Street Partners. He was previously the head of portfolio management for Sanlam UK and a director of Neptune Investment Management. He begun his career as an investment journalist and commentator for both the print and broadcast media.

clive hale

Clive Hale – Chief Strategist

Clive is a former CIO of Skandia Investment Management and Investment Manager and Consultant at Towry (now Tilney BestInvest) and John Scott & Partners. He has over 35 years’ experience of fund research, asset allocation and portfolio management.

Tom May chief investment officer

Tom May – Chief Investment Officer

Tom May is the chief investment officer for Atlantic House Fund Management and Albemarle Street Partners. He was previously head of European Securitised Equity Derivative and Secondary Market Trading at Citigroup.

Eleanor Williams – Partnerships Director

Eleanor is responsible for Albemarle Street Partners’ business development. She brings considerable expertise in marketing and client relationship management having held a range of senior commercial positions at Citywire.

fahad hassan

Fahad Hassan – Investment Manager

Fahad is a CFA Institute charter-holder with extensive experience managing investments for institutional and retail clients across the world. He previously worked for Legal & General Investment Management for 11 years where he managed over $1 billion.

oriana kelly

Oriana Kelly – Head of Client Services

Prior to joining ASP Oriana spent 3 years at Premier Asset Management on the creative side of the marketing team, gaining experience in the design and layout of
sales and marketing. She brings this experience to ASP, where her primary role is in supporting the distribution team through the production of marketing materials.

The investment process

Investment approach

Strategic asset allocation

Analysing opportunities globally across multiple asset classes aligned to the risk and return requirements of clients.

Tactical allocation

A collaborative analysis of the investment opportunities through our investment committee to enable our clients to make the most of their risk appetite in the current environment.

Securities and fund screening

Proven multi-factor quantitative< screening to identify a universe of opportunities.

Qualitative analysis

Deep due diligence of identified potential investments to find those truly invest-able.

Portfolio construction

Identifying the right blend of opportunities for our individual clients.

Risk management

Constant external challenge to decisions backed by institutional-quality risk analysis tools.

Contact us

1st Floor, 2-4 Noel Street London W1F 8GB
(+44) 020 7043 0100

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