How the noise of social media and FOMO continues to influence investors

Live from Money Marketing Interactive Leeds! Albemarle Street Partners' Sarah Kennedy and Charlie Parker host industry experts at this key event which brings together advisers from across the country for a day of insights and strategy.

With thanks to our expert guests:

• Lee Robertson, podcaster and CEO/Founder of Octo members group, a social network app for financial services professionals.

• Gary Abela, Co-Founder and Chief Commercial Officer at Re.LoA, an AI solutions company working on improving efficiencies for advisers.

• Emmelia Powell, social media expert and Independent Financial Advisor at Premier Wealth Solutions LTD & Sports Professionals, an advisory firm who specialise in planning services for sports professionals.

This episode dives into into the complex world of investing amidst the noise of social media and the Fear of Missing Out (FOMO) with Charlie Parker. Lee Robertson discusses marketing strategies for advisers and how the industry evolving has influenced strategies to reach and be heard by clients.

Switching to technology, Gary Abela explains how AI can help advisory businesses and what concerns it is causing within the industry. To wrap-up the episode, Emmelia Powell advocates for the positive power of social media to reach key client audiences and explains how it has become a key part of her personal strategy and brand.

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